Hey! I’m Greta, a (semi) recent college grad currently based in Sydney. I have a passion for content strategy, social media marketing and anything creative whether it’s painting, listening to music or cooking. 

I’ve worked across iconic brands and institutions - from leading social campaigns for top alpine resorts in New Zealand, to crafting communications for Australia’s advertising industry leaders. Whether it’s driving 2.5x follower growth on TikTok, boosting brand engagement through trend-savvy content, or shaping SEO-driven thought leadership, I bring energy, precision, and cultural fluency to every project.

With experience spanning Australia, New Zealand, and the U.S., I’ve built and grown digital communities through content, sharp strategic thinking, and a deep understanding of what makes audiences tick.

Outside of work, I have a soft spot for ski resorts and cellar doors. I’ve spent time as a ski instructor in Colorado and rolled up my sleeves making wine in New Zealand, because I believe good storytelling starts with great experiences.

Let’s create something that connects.