Resume
Professional Experience
Experience with social monitoring on Sprout social and Atlas Infegy
Eager to learn to skills to boost company success
Experience creating and posting content on Instagram, Facebook, TikTok &Twitter
Always on top of current social media trends
Creative and innovative thinker who works well as part of a team
Proficient on Microsoft Office programs, Canva and Adobe creative suites
Social Media Marketing Intern Minnesota State Fair July ‘22- Sep ‘22
Performed social media and community monitoring through SproutSocial in order to track performance of Instagram, Twitter, Facebook, LinkedIn and TikTok
Produced and strategized creative plans for social promotions, posts, and related copy Responsible for a 4468% increase in TikTok followers and an 11% increase in Instagram followers over the course of two months
Learned crises management skills and assisted in drafting press statements with local government
Director of External Communications UW Madison AdClub May ‘22- May ‘23
Responsible for communicating with and scheduling speakers for weekly meetings to create a roster of industry professionals
Served as the representative of AdClub through emails and social media posts Monitored club and speaker feedback
Fostered relations with alumni to help connect badgers with potential job opportunities
Social Media Content Director Delta Gamma Aug ‘21- Dec ‘21
Produced and edited a promotional video and Instagram posts for Delta Gamma Fall ‘21 recruitment
High engagement and positive feedback, leading to a one hundred percent retention rate during the first round of recruitment
Skills
Certifications
Google Display Ads
Hootsuite Social Marketing
Google Ads Search
Hubspot Content Marketing
Education
BA Strategic Communications, Certificate in Digital Studies - University of Wisconsin Madison. Expected 2023
Contact Me
I am always looking to network and make connections in the advertising industry, don’t hesitate to reach out!
Email
gretapaschke5@gmail.com
Phone
(612) 402-8050