Through Journalism 345, Introduction to Strategic Communications, I not only gained industry knowledge and practical skills, but I also had the opportunity to practice my learning in a mock agency. While working in a team I used industry research and competitive audits in order to plan a creative campaign for Brawny paper towels. We were tasked with making paper towels seem interesting to a consumer, which may not be as easy as you would think. I created the “Beyond Strong” campaign which positioned those who use Brawny as household superheroes while leveraging Brawny’s distinct Tear-A-Square abilities.