Content Strategy.
Content Creation.
Content Execution.
It all begins with an idea and a core understanding of our audience. Next comes the fun part: Creation. At Cardrona and Treble Cone Alpine Resorts I manage three Instagram accounts, two Facebooks and a TikTok. While working along side a creative team and production team, my job is to showcase the magic of the mountains in a fun and innovative way while staying true to each accounts incredibly individual brand voice.
Oh I also do event marketing on the side.
TikTok
TikTok is the perfect way to reach the next gen of skiers and snowboarders. They may not be purchasing a lot at the moment, but they are an important demographic to engage for the future.
227k Views
16k Likes
3,300 shares
“POV: Pow day in New Zealand”
29.5k Views
1,938 Likes
160 Shares
“I get the same reaction was I ask people to be in my TikToks”
24k Views
1,270 Likes
42 Shares
“My kinda dancing”
Client
Cardrona Alpine Resort
28k Views
2,140 Likes
440 shares
“Iconic behavior”
10k Views
460 Likes
32 shares
“Just in case you haven’t heard jumps are back… (You’ve definitely heard)”
Using both reels and stills to appeal to our diverse audience. From the mountain escapers to the next generation.
Client
Cardrona Alpine Resort
Treble Cone is like Cardronas more serious older sibling. Definitely no emojis for the Treble Cone core skiers.
Client
Treble Cone
Cardrona Parks page has a much more defined demographic and allows us to share all the gnarly parks content in one place.
Client
Cardrona Parks
