Community Management.
Social Content Creation.
Video Production.
As the social media marketing intern at the Minnesota state fair I was responsible for community management and engagement through Sprout Social, as well as content strategy, production and copy for Instagram, Facebook and TikTok. My greatest achievement during my time at the fair was generating over 1,000% increase in TikTok followers and garnering earned media content when local news sources, the Star Tribune and WCCO aired a TikTok video I planned, shot, edited and posted.
Instagram Reels
Reels boost engagement and likes, thus spreading our content to a wider audience.
Leveraged organic content by playing off the brands strengths
Aka using cute animals to our benefit
Prioritized trending audio/ songs
Capture a wider audience and achieve greater reach from the explore page/ suggested posts
Utilized partnerships with local influencers
Expand reach and diversify content.
TikTok
Focusing on the promotion of reels that showcase the fairs unique offerings
Highly shareable content
“Choose Your Character” sound was trending and happens to work perfectly for the famous llama alpaca costume contest
Asking people to pick their favorite llama booted engagement
“It’s Corn” was everywhere in the summer of 2022.
How could I not make a TikTok at the fresh corn vendor- People were waiting for this one.
Stumbled across this sound on my FYP and had to use it for the amazing Sweet Martha’s Cookies
Fun video style tested my editing skills but proved to be a great way to show off the unique foods at the fair
Leverage original content, trending sounds and creative caption to book engagement, views and shares