Community Management.
Social Content Creation.
Video Production.
As the social media marketing intern at the Minnesota state fair I was responsible for community management and engagement through Sprout Social, as well as content strategy, production and copy for various social platforms. My greatest achievement during my time at the fair was generating over 1,000% increase in TikTok followers and garnering earned media content when local news sources, the Star Tribune and WCCO aired a TikTok video I planned, shot, edited and posted.
Check out some of my work!
Reels boost engagement and likes, thus spreading our content to a wider audience.
Leveraged organic content by playing off the brands strengths, aka using cute animals to our benefit
Prioritized trending audio/ songs to capture a wider audience and achieve greater reach
Utilized partnerships with local influencers to expand reach and diversify content.
TikTok
Focusing on the promotion of reels that showcase the fairs unique offerings, highly shareable content
Leverage original content, trending sounds and creative caption to book engagement, views and shares